Benno Burkhardt - Digital Transformer | Start-Up Coach | Serial Entrepreneur

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Benno Burkhardt, Digital Transformer
Benno Burkhardt, Digital Transformer
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Benno Burkhardt, Speaker, Digital Transformation
Benno Burkhardt, Speaker, Start-Up Coach, Investor
Digital Tranformation: Success Model Digital Business

Benno Burkhardt (*14. January 1972) has been a manager and serial entrepreneur in the digital industry for over 20 years[6] . He got his start in the digital business during his 7-year tenure on the management board of Scout24, which during his time became the dominant[1][4] Swiss platform for digital classifieds. He then used this know-how to repeat the Scout24 success story several times for the Ringier Group in Eastern Europe and Asia. After that, as CEO at Gate24 and Publicitas, he digitized the print-heavy product portfolios and led the sales organizations through the first digital transformations. At Comparis he was the first CEO[2] and led the company organizationally as well as product-wise[5] from the start-up phase to a new maturity and performance level. In 2014, he founded the company Aureum AG and was active as investor, start-up coach and speaker. In 2021, he joined Stash AG as co-owner and CEO.

Education

After graduating from the Gymnasium Burgdorf in 1991, he studied Computer Science[3] at the University of Bern and graduated in 1997 with ‚Summa Cum Laude‘. In parallel, he deepened his knowledge of business administration[3], which is why he is entitled to the Master of Science in Computer Science (M Sc CS) in addition to the title Bachelor of Science in Business Administration (B Sc BA).

Career history

After independent activities in the field of IT training and application programming, he founded TeTrade AG in 1994 together with partners, which quickly developed into a medium-sized IT consulting and [2] project house. In 2002, Benno Burkhardt took over the management of Tarsec (soon renamed TeTrade (Zürich) AG), which was acquired by TeTrade AG, and shortly thereafter assumed overall responsibility for TeTrade AG.

Xmedia & Scout24

In 2005, he sold his shares in TeTrade AG to take over the management of Xmedia AG, the then owner of the Scout24 Group. Initially, the turnaround of Xmedia’s core business, the development and operation of web applications, was on the agenda. Just 18 months later, the restructuring was completed, the web design business sold, the third-party market share significantly increased and Xmedia was profitable again. After the new construction of all marketplaces AutoScout24.ch, ImmoScout24.ch, JobScout24.ch, FriendScout24.ch as well as Scout24.ch classifieds, the number of objects, number of visitors and the respective market shares increased significantly.

The merger with media swiss brought the Gate24 product family into the Xmedia portfolio. Here, too, the IT organizations first had to be brought together and, in order to be able to use synergies, a technological harmonization then had to be managed.

Ringier

Through the sale to Ringer in 2010, the scalable platforms based on the latest search technologies could also be used in international business. During this time, Benno Burkhardt was primarily concerned with the organic and inorganic development of Ringier’s digital business in the Eastern European countries of the Czech Republic, Slovakia, Hungary, Romania, Croatia and Serbia, as well as in Asia (China, Vietnam and the Philippines). The portfolio of more than 20 platforms was transferred to Ringer Axel Spring Media AG at the time of Ringier’s merger with Axel Springer in Eastern Europe.

Benno Burkhardt then dedicated himself to the digital transformation of the then print-heavy gate24.ch: he redesigned gate24’s products into a digital marketing package for SMEs, which included SEO components, SEM and SMM as well as a specifically produced moving image company portrait, and successfully trained the over 100-strong sales team in the direct sale of digital products. In this way, the decline in sales was stopped and ultimately the low-margin print sales, which continued to erode away, were more than compensated for by high-margin digital sales.

Publicitas

Thanks to this experience, Benno Burkhardt was brought to Publicitas AG in 2012 to lead this organization through the long overdue digital transformation as Managing Director Switzerland. After one year, the corresponding adjustments to the product portfolio had been defined and the necessary measures in the organization had been identified. However, these were never implemented. Publicitas was sold to the restructuring company Aurelius and is now bankrupt.

Comparis

Benno Burkhardt’s path led him to Comparis.ch AG in 2013, where he took over the management from the founder and until then operationally responsible. The transformation here was more organizational than digital. The founder-centric company had to be transformed into a participatively managed one. At the same time, Comparis expanded under his leadership into new business areas (mortgage, credit and insurance brokerage), which required consulting-intensive sales, i.e. the establishment of a sales team.

Aureum

To help other companies in the digital transformation, Benno has Burkhardt 2014 to be established in the company Aureum AG and now offers the entire service protfolio to the digital business successful: digital strategy, digital business models, (Self-) Disruption & digital Transformation.

For example, he formulated for the BLS the Digital Strategy and revolutionized travel in the Swiss public transport by inventing a smartphone based check-in be-out system, which was introduced as the lezzgo app and is now an important part of the SBB (Swiss Railsways) app. At Scout24 he has used his expertise in the field of insurance comparison, mortgages and private loans to launch 2019 the new vertical FinanceScout24.

He brings his expertise in Digitization, Disruption, Digital Business Models and Digital Marketing, as a start-up coach to the young entrepreneurs. He is is also helping with fundraising (Series A financing) and investing himself in start-ups. Thus, he manages a portfolio of several participations.

More information on www.aureum.ag.

STASH

In the summer of 2021, Benno Burkhardt came on board at the quick-delivery startup STASH, which was founded by the Swiss Start Up Factory in February 2021, and took over as CEO. With the entire team, he has been working tirelessly on the revolution in Swiss grocery ever since, changing how we buy groceries online in the future with STASH.
STASH operates in Zürch, Basel, Lucerne and Geneva and delivers groceries and non-food products for daily use to households and businesses in under 10 minutes. The company is now expanding the operation to the whole of Switzerland.

Employers and functions

  • 2021 – 2022 Co-Owner & CEO Stash AG
  • 2014 – 2020 Owner & CEO Aureum AG
  • 2013 – 2014 CEO Comparis.ch AG
  • 2012 – 2013 CEO Switzerland Publicitas AG
  • 2011 – 2012 CEO gate24 ag
  • 2008 – 2011 CCO Ringier Digital AG
  • 2006 – 2011 CIO Scout24 (Schweiz) AG
  • 2005 – 2011 CEO Xmedia AG
  • 2004 – 2005 CEO der tetrade ag
  • 2001 – 2005 CEO der tetrade (Zürich) ag
  • 1994 – 2001 Head of Project Delivery, member of the management board of TeTrade AG

Previously self-employed in the field of computer science education and application programming

Advisory & Board of Directors Mandates

Switzerland

  • since 2022 Stash AG, Zürich, member of the board of directors
  • 2018 – 2019 Tick AG, Zürich, Advisary Board
  • 2018 – 2019 A-Beauty AG, Zürich, member of the board of directors
  • 2016 – 2019 Pickwings AG, Baar, Advisary Board
  • 2009 – 2011 anibis.ch, Flamatt, Chairman
  • 2009 – 2011 BauGate24 AG, Zürich, Chairman
  • 2009 – 2011 Geomatic SA, Lausanne, Chairman
  • 2005 – 2009 Basis06 AG, Bern, Chairman
  • 2003 – 2006 Timex Trading AG, Zürich, delegate of the board of directors
  • 1999 – 2006 tetrade group ag, Bern, Vice-Chairman

International

Honors, Successes & Awards

Publications

  • 27. Mai 2016 – Artikel „Sales 4.0 – erfolgreich verkaufen in einer digitalisierten Welt“ [13] im Blog von careerplus
  • 15. März 2016 – Artikel „Es ist die Marge, Angsthase“ [11] in der Neuen Zürcher Zeitung
  • 26. November 2015 – Artikel „Wie sich die Angst überwinden lässt“ [6] [12] in der Handelszeitung

References

  1. ^ AutoScout24 is the biggest, most visited and most known  Online Marketplace for car classifieds in Switzerland
  2. ^ „Benno Burkhardt wird neuer Comparis-CEO“, Article published in IT Reseller 2013/01
  3. ^ a b Master Studies at the Universität Bern
  4. ^ ImmoScout24: „Die klare Nr. 1 der Schweiz“
  5. ^ comparis.ch „mit neuem neuem Hypotheken Angebot“; „comparis.ch stellt sich breiter auf“
  6. ^ a b c „Digital Leadership“, special in the „Handelszeitung“ for the World Web Forum 2016
  7. ^ Outlook 2016 of Julius Bär
  8. ^ Comparis Property App für Windows Phone in der Hall of Fame der Best of Swiss Apps
  9. ^ Verkauf von MyProperty an Rocket Internet
  10. ^ Benno Burkhardt meets Jordan Belfort in Dublin
  11. ^ NZZ vom 15. März 2016, Seite 11
  12. ^ Handelszeitung vom 26. November 2015, Seite 48
  13. ^ career BLOG
  15. ^ Benno Burkhardt meets Steve Wozniak, Founder of Apple in Los Angeles

Benno Burkhardt (*14. January 1972) has over 15 years[6] he digital Transformer.Das digital craft during his five-year tenure in the management of Scout24 he learns, which during his time on dominance[1][4] Swiss platform for digital classified advertising developed hat.Dieses expertise he used then, order for the Ringier Group in Eastern Europe and Asia several times he has the Scout24 success story wiederholen.Danach in as CEO Gate24 and Publicitas digitizes the print-heavy product portfolio and sales organizations by the first digital transformations geführt.Bei Comparis he was the first CEO [2] and led the company organizational and product technology[5] from the early phase of a new Maturitäts- and Performance-Stufe.Im 2014 he founded Orange AG and since as an investor, Start-Up Coach and Speaker active.

After the completion of the high school Burgdorf 1991 He studied computer science at the University of Bern[3] and closed 1997 myth ‚Summa Cum Laude’ from. In parallel, he deepened the Business Administration[3], why he Master of Science in Computer Science (M Sc CS) in addition to the Bachelor of Science in Business Administration (B Sc BA) is Parental rating.

After self-employment in the field of computer science training and application programming, He founded 1994 together with partners Tétrade AG, which quickly became a medium-sized computer science advisory- and [2] Project house developed. 2002 took over the management of Benno Burkhardt acquired by the Tétrade AG Tarsec (soon renamed Tétrade (Zürich) AG), shortly thereafter to take overall responsibility for the Tétrade AG.

2005 he sold the shares in Tétrade AG, to the management of Xmedia AG, then owner of the Scout24 Group, to take over. First, the turnaround was the core business of Xmedia, the development and operation of web applications on the program. Already after 18 Months later, the restructuring was done, the web design business sells, the third market share significantly increased and the Xmedia profitable again. Following the construction of all marketplaces AutoScout24.ch, ImmoScout24.ch, JobScout24.ch, FriendScout24.ch and Scout24.ch classifieds were the number of objects, Number of visitors and the respective market shares increased significantly.

The merger with media swiss brought Gate24 product family in the portfolio of Xmedia. Again, the IT organizations initially had to be brought together and to utilize the synergies, are managed then a technological harmonization.

Through the sale to Ringer 2010 which are based on the latest search technologies and scalable platforms could be used in international business. Benno Burkhardt busy during this time, especially with the organic and inorganic structure of the digital business of Ringier in Eastern European countries Czech Republic, Slovakei, Hungary, Romania, Croatia and Serbia as well as in Asia (China, Vietnam and Philippines). The above 20 Platforms counting portfolio was handed over at the time of the merger of Ringier Axel Springer in Eastern Europe to the Ringer Axel Spring Media AG.

Benno Burkhardt devoted to the digital transformation of the then-heavy print gate24.ch: he designed the products of gate24 into a digital marketing package for SMEs to, which in addition to SEO components, SEM and SMM also contained a specifically-produced motion picture Company, and trained the more than 100-strong sales team in direct sales of digital products successfully. In this way, the sales decline was halted and ultimately continue weger odier end low-margin sales more than compensated for print by high-margin digital sales.

This experience was Benno Burkhardt 2012 brought to Publicitas AG, to this organization as CEO Switzerland to carry out the long overdue Digital Transformation. After one year, the appropriate adjustments were defined in the product portfolio and the necessary measures in the organization identified. However, these were never implemented. Publicitas was sold to the restructuring specialist Aurelius and bankruptcy today.

Benno Burkhardt’s path led him 2013 to Comparis.ch AG, in which he took over the management of the founder and until then responsible for operations. The transformation was here more an organizational than a digital. The founder-centered company had to be in a participatory run transferred. At the same time expanded Comparis under his leadership in new business (Hypotheken, Credit- and insurance mediation), what a consulting-intensive sales, d.h. required the construction of a sales teams.

To help other companies in the digital transformation, Benno has Burkhardt 2014 to be established in the company Aureum AG and now offers the entire service protfolio to the digital business successful: digital strategy, digital business models, (Self-) Disruption & digital Transformation.

For example, he formulated for the BLS the Digital Strategy and revolutionized travel in the Swiss public transport by inventing a smartphone based check-in be-out system, which today under the fire lezzgo is on the market, is used by ZVV and already imitators as SBB has found. at Scout24 he has his expertise in the field of insurance comparison, mortgages- introduced and private credit intermediation and played a key role, that end 2019 FinanceScout24 gelaunched could be.

His expertise on the digitization, Disruption, Digital business models and digital marketing, he brings as a start-up coach and the young entrepreneurs. He also taught as a fundraiser Series A financing and investing themselves in start-ups. He managed today a portfolio of several holdings.

More information on www.aureum.ag to find.

  • Seit 2014 Owner & CEO Aureum AG
  • 2013 – 2014 CEO Comparis.ch AG
  • 2012 – 2013 CEO Switzerland Publicitas AG
  • 2011 – 2012 CEO gate24 ag
  • 2008 – 2011 CCO Ringier Digital AG
  • 2006 – 2011 CIO Scout24 (Schweiz) AG
  • 2005 – 2011 CEO Xmedia AG
  • 2004 – 2005 CEO der tetrade ag
  • 2001 – 2005 CEO der tetrade (Zürich) ag
  • 1994 – 2001 Head of Project Delivery, member of the management board of TeTrade AG

Previously self-employed in the field of computer science education and application programming

Switzerland

  • since 2022 Stash AG, Zürich, member of the board of directors
  • 2018 – 2019 Tick AG, Zürich, Advisary Board
  • 2018 – 2019 A-Beauty AG, Zürich, member of the board of directors
  • 2016 – 2019 Pickwings AG, Baar, Advisary Board
  • 2009 – 2011 anibis.ch, Flamatt, Chairman
  • 2009 – 2011 BauGate24 AG, Zürich, Chairman
  • 2009 – 2011 Geomatic SA, Lausanne, Chairman
  • 2005 – 2009 Basis06 AG, Bern, Chairman
  • 2003 – 2006 Timex Trading AG, Zürich, delegate of the board of directors
  • 1999 – 2006 tetrade group ag, Bern, Vice-Chairman

International

  • 27. Mai 2016 – Artikel „Sales 4.0 – erfolgreich verkaufen in einer digitalisierten Welt“ [13] im Blog von careerplus
  • 15. März 2016 – Artikel „Es ist die Marge, Angsthase“ [11] in der Neuen Zürcher Zeitung
  • 26. November 2015 – Artikel „Wie sich die Angst überwinden lässt“ [6] [12] in der Handelszeitung

  1. ^ AutoScout24 ist der grösste, meistbesuchte und bekannteste Online-Marktplatz für Fahrzeuge der Schweiz
  2. ^ Benno Burkhardt wird neuer Comparis-CEO, Artikel erschienen in IT Reseller 2013/01
  3. ^ a b Master Studies an der Universität Bern
  4. ^ ImmoScout24: Die klare Nr. 1 der Schweiz
  5. ^ comparis.ch mit neuem neuem Hypotheken Angebot; comparis.ch stellt sich breiter auf
  6. ^ a b c Digital Leadership, Spezialbund in der Handelszeitung zum World Web Forum 2016
  7. ^ Outlook 2016 der Julius Bär
  8. ^ Comparis Property App für Windows Phone in der Hall of Fame der Best of Swiss Apps
  9. ^ Verkauf von MyProperty an Rocket Internet
  10. ^ Benno Burkhardt meets Jordan Belfort in Dublin
  11. ^ NZZ vom 15. März 2016, Seite 11
  12. ^ Handelszeitung vom 26. November 2015, Seite 48
  13. ^ career BLOG
  14. ^ Benno Burkhardt meets Steve Wozniak, Founder of Apple in Los Angeles